Marketing Exams
Introduction
John Dawes would like to see and compare exams used in large Introduction to Marketing sections
: : : Posting
Introduction to Marketing: comparison of undergrad examinations
John Dawes, University of South Australia, would like to compare the exam he uses in a very large introductory marketing course, with exams from US undergrad programs. The purpose is compare them with the local exam for level of difficulty, as an informal benchmarking exercise. He will be happy to supply interested academics with the one used at UniSA. The course that John teaches (along with colleague Prof. Larry Lockshin) has intakes of around 500 students x 2 semesters per year. Contact John.Dawes@unisa.edu.au