TOC: Mar Sci
Introduction
Marketing Science, 28(4)
: : : TOC
: : journals
Relevant ARCategory:
2007 ISMS Practice Prize Competition–Special Section Introduction
–John H. Roberts and Gary L. Lilien []
Pricing Digital Content Product Lines: A Model and Application for the National Academies Press
–P. K. Kannan, Barbara Kline Pope, and Sanjay Jain [] []
PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution
–Jie Du, Lili Xie, and Stephan Schroeder [] []
Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
–V. Kumar, Jia Fan, Rohit Gulati, and P. Venkat [] []
Market Structure Across Retail Formats
–Karsten Hansen and Vishal Singh [] []
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales
–Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, and Bernard P. Veldkamp [] []
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
–Stefan Stremersch and Aurelie Lemmens [] []
Optimal Category Pricing with Endogenous Store Traffic
–Edward J. Fox, Steven Postrel, and John H. Semple [] []
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
–David Godes and Dina Mayzlin [] []
An Empirical Investigation of the Dynamic Effect of Marlboro’s Permanent Pricing Shift
–Tao Chen, Baohong Sun, and Vishal Singh [] [Google Scholar]
Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models
–Raj Sethuraman [] []
Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants
–Kusum L. Ailawadi and Bari A. Harlam [] []
Impact of Customer Knowledge Heterogeneity on Bundling Strategy
–Amiya Basu and Padmal Vitharana [] []