TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 11(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Derek Holder []
Media synergy comes of age – Part I
–Don E Schultz, Martin Block and Kalyan Raman [] []
Data quality is everyone’s business – Designing quality into your data warehouse – Part 1
–Tom Breur [] [Google Scholar]
Automated marketing and the growth of ‘customer compliance’ businesses
–Edward Kasabov and Alex J Warlow [] [Google Scholar]
The IDM business performance awards 2008: Overall business award winner Campaign: Launching Virgin Media
–Kate Boothby [] []
Interview with Trevor Phillips and Caroline Waters
–Robin Fairlie and Richard Webber [] []
Book Review
MarketingSherpa Toolkit: How to: Viral Market
–Reviewed by Ralph F Wilson and James B Pettijohn [] []