TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 26(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
New IJRM editor appointed
–Hubert Gatignon []
Playoff payoff: Super Bowl advertising for movies?
–Jason Y.C. Ho, Tirtha Dhar, Charles B. Weinberg [] []
Does irritation induced by charitable direct mailings reduce donations??
–Merel van Diepen, Bas Donkers, Philip Hans Franses [] []
Quality-adjusted price comparison of non-homogeneous products across Internet retailers?
–Wagner A. Kamakura, Sangkil Moon [] []
Multi-stage purchase decision models: Accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data
–Rick L. Andrews, Imran S. Currim [] []
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
–Jan U. Becker, Goetz Greve, S”nke Albers [] []
Consumer response to and choice of customized versus standardized systems?
–Neeraj Bharadwaj, Rebecca Walker Naylor, Frenkel ter Hofstede [] []
Brand positivity and competitive effects on the evaluation of brand extensions
–Harish Kapoor, Louise A. Heslop [] []
Generalizing from negative experiences
–Wouter Vanhouche, Joseph W. Alba [] []
Recommendation and repurchase intention thresholds: A joint heterogeneity response estimation?
–Ying Jin, Meng Su [] []