TOC: J Mar Man
Introduction
Journal of Marketing Management, 25(5/6)
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Relevant ARCategory: |
JMM 25th Anniversary Editorial
–Hart, Susan []
Tales of prospects past: on strategic fallacies and uncertainty in Technology Forecasting
–Brownlie, Douglas [] []
The future of marketing: brightest star in the firmament, or a fading meteor? Some hypotheses and a research agenda
–McDonald, Malcolm [] []
Equity within business to business relationships
–Blois, Keith [] []
Relational resources and competences for radical product innovation
–Story, Vicky; Hart, Susan; O’Malley, Lisa [] []
Country of Assembly (COA) effect on perceived automobile quality: a Thai consumers’ perspective
–Chandrasen, Abhirarm; Paliwoda, Stanley J. [] [Google Scholar]
Experience marketing: a review and reassessment
–Tynan, Caroline; McKechnie, Sally [] []
Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
–Brown, Stephen; Patterson, Anthony [] []
Value dimensions and relationship postures in dyadic ‘Key Relationship Programmes’
–Henneberg, Stephan C.; Pardo, Catherine; Mouzas, Stefanos; Naude, Peter [] [Google Scholar]
Positive management of marketing-operations relationships: the case of an internet retail SME
–Piercy, Niall [] []
Beyond matrices and black-box algorithms: setting marketing priorities with Marketing Strategy Conferences
–Schilling, Martin S.; Schulze-Cleven, Paul J. [] []
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
–Sousa, Carlos M.P.; Lengler, Jorge [] []
Drivers of sales and marketing collaboration in business-to-business selling organisations
–Le Meunier-Fitzhugh, Kenneth; Piercy, Nigel F. [] []