TOC: J Bus Industrial Mar
Introduction
Journal of Business & Industrial Marketing, 24(5/6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Do we really understand business marketing? Getting beyond the RM and BM matrimony
–Jaqueline Pels, Kristian M”ller, Michael Saren [] []
B2B is not an island!
–Evert Gummesson, Francesco Polese [] []
Marketing as promise management: regaining customer management for marketing
–Christian Gr”nroos [] []
Customer relationships and the heterogeneity of firm performance
–Kaj Storbacka, Suvi Nenonen [] []
Toward a transcending conceptualization of relationship: a service-dominant logic perspective
–Stephen L. Vargo [] []
The moderating influence of client sophistication on relationships within business-to-business credence service markets
–Tony Garry, Tracy Harwood [] []
Extending relationship value: observations from a case study of the Canadian structural wood products industry
–Aurelia Lefaix-Durand, Robert Kozak, Robert Beauregard, Diane Poulin [] []
Explaining scientific networking with b2b network theories: the cases from the EU and Russia
–Olga A. Tretyak, Nikita I. Popov [] []
Food product traceability and supply network integration
–Per Engelseth [] []
The evolution of network positions in emerging and converging technologies
–Brian Low, Wesley J. Johnston [] []
Manufacturers’ intention to extend the relationships with distributors
–Akinori Ono, Tomokazu Kubo [] [Google Scholar]
Marketing relationships in Brazil: trends in value strategies and capabilities
–?urea Helena Puga Ribeiro, Thomas G. Brashear, Plinio Rafael Reis Monteiro, Luciana Faluba Dam zio [] []