TOC: J Brand Man
Introduction
Journal of Brand Management, 16(8)
 : : : TOC
: : journals |
Relevant ARCategory: |
Reputation management in times of crisis
–Marko Sarstedt Editorial Board [] []
Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand
–Jooyoung Kim and Yongjun Sung [] []
Beyond the logo: Brand management for cities
–Gregory Ashworth and Mihalis Kavaratzis [] []
Employees’ commitment to brands in the service sector: Luxury hotel chains in Thailand
–Narumon Kimpakorn and Gerard Tocquer [] [Google Scholar]
Colour and meaning in corporate logos: An empirical study
–Niki Hynes [] []
Brand positioning in the B2B online environment: A case from the UK print industry
–Nicolas Virtsonis and Sally Harridge-March [] []
Intellectual property issues for marketers in the virtual world
–Carolyn M Bonifield and Amy M Tomas [] []
Book Review
Nation branding: Concepts, issues, practice
–Gary Davies []