Strategic Thinking
Introduction
Mapping Strategic Thinking in Marketing, Special issue of Journal of Business Research, Edited by Junyean Moon and Roger Marshall; Deadline 15 Mar 2010
Call for Papers: Mapping Strategic Thinking in Marketing
Special Issue of the Journal of Business Research
A Special Issue of the JBR will consist of papers selected from research reports presented within the “Mapping Strategic Thinking in Marketing” track at the 2010 Global Marketing Conference in Tokyo (). The Conference is organized by the Korean Academy of Marketing Science, Ryutsu Keizai University (Tokyo), and the Society for Marketing Advances.The Conference venue is the Shinmatsudo Campus of Ryutsu Keizai University, Chiba, Japan, on September 9-12, 2010. The paper submission deadline is March 15, 2010
Businesses find great difficulty foreseeing the future as their environments change unexpectedly and rapidly. This uncertainly leads many business and academic leaders to emphasize the need for executives to think strategically rather than simply planning to win in their current marketplace – it is no coincidence that the theme of the Global Marketing Conference in 2010 is “Marketing in a Turbulent Environment.” Strategic thinking uncovers potential opportunities for creating value and challenges assumptions about a company’s value propositions. However, surprisingly little is known about what strategic thinking actually is, what cognitive processes are involved, and what such thought actually contributes to marketing strategy and practice. This Special Issue of the Journal of Business Research invites both confirmatory and pioneering works on strategic thinking. The JBR accepts work from multiple disciplines but focuses on theory applications to actual business situations.
Topics for this JBR Special Issue include, but are not limited to, the following issues:
· The importance and role of strategic thinking in marketing
· Conceptual definitions of strategic thinking, antecedents and outcomes of strategic thinking
· Development of strategic thinking theories
· The cognitive process entailed in strategic thinking
· The organizational processes that generate strategic thinking
· Strategic thinking and competitive advantage
· Integrating strategic thinking and marketing strategy
· The strategic thinking-marketing interface
· Strategic thinking and marketing innovations
· Strategic thinking and marketing organizations
All papers submitted to the “Mapping Strategic Thinking in Marketing” Track of the 2010 Global Marketing Conference are eligible for review for inclusion in the JBR Special Issue; please indicate on your submission if you want your paper considered for the Special Issue. Submit your paper to both guest editors of this Track/JBR Special Issue. These editors are:
· Professor Junyean Moon, Dept. of Business Administration, Hanyang University at Ansan, 1271 Sa-Dong, Sangnok-Gu, Ansan, Gyeonggi-Do, 426-791, Korea, Email: jmoon@hanyang.ac.kr, telephone: +82 31-400-5653, Fax: +82 31-400-5591.
· Professor Roger Marshall,Business School,Auckland University of Technology, 46 Wakefield St. Private Bag 92006, Auckland 1142, New Zealand, Email: roger.marshall@aut.ac.nz, telephone: +64 9 921 999, Fax: +64 9 921 9990.