TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 27(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Voyage of marketing thought from a barter system to a customer centric one
–Gurjeet Kaur, R.D. Sharma [] []
Value, satisfaction, loyalty and retention in professional services
–Rene Trasorras, Art Weinstein, Russell Abratt [] []
Anthropology and ethnography: contributions to integrated marketing communications
–Claudia Mendez [] []
Modeling strategic management for cause-related marketing
–Shu-Pei Tsai [] []
Cross-cultural competitive intelligence strategies
–Phani Tej Adidam, Sampada Gajre, Shubhra Kejriwal [] []
“Both sides now”: aligning external and internal branding for a socially responsible era
–John Aydon Simmons [] []
Consumer’s online purchase cost and firm profits in a dual-channel competitive market
–Ruiliang Yan, Robert Yeh [] [Google Scholar]
Identifying business priorities through quality function deployment: Insights from a case study
–Davide Maritan, Roberto Panizzolo [] []