TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 18(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Function and problems of brand name pharmaceuticals
–Herbert Jack Rotfeld [] []
Corporate brand reputation and the adoption of innovations
–David Corkindale, Marcus Belder [] []
Perceptual categorization of private labels and national brands
–Magda Nenycz-Thiel, Jenni Romaniuk [] []
Measuring customer-based brand equity: empirical evidence from the sportswear market in China
–Xiao Tong, Jana M. Hawley [] []
A mixed method approach to understanding brand personality
–Raj Arora, Charles Stoner [] []
Does a brand have to be consistent?
–Steve Charters [] []
Issues in a down economy: blue oceans and new product development
–Dennis Pitta [] []
Could higher fees lead to lower prices?
–Fabio Ancarani, Eitan Gerstner, Thorsten Possel, Dubravko Radic [] []
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions
–Mariola Palaz¢n, Elena Delgado [] []