TOC: J Med Mar
Introduction
Journal of Medical Marketing, 9(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Interesting times
–Brian D Smith []
Resisting persuasion: Building defences against competitors’ persuasive attacks in the context of war-gaming methodology
–Donna Kelly and Michael D’Aust Garcia [] [Google Scholar]
Myth, reality and requirements in pharmaceutical Key Account Management
–Brian D Smith [] []
Changes in the delivery of primary care and in private insurers’ role in United Kingdom, Italy, Germany, Switzerland and France
–Daniel Simonet [] [Google Scholar]
Pharmaceutical product differentiation: A strategy for strengthening product pipeline and life cycle management
–Rajesh Dubey and Jayashree Dubey [] []
Beyond transactional management: Transformational lessons for Pharmaceutical sales and marketing managers
–Engelbert Tjeenk Willink [] []
Research Watch
–Brian D Smith []
Coming of age: An introduction to our special section on European Continuing Medical Education
–Eugene Pozniak [] []
A concise framework for medical education terminology
–Erin Kingshill, Bruce LaDuke and Steve Willis [] []
European CME accreditation
–Robin D Stevenson [] []
An overview of CME/CPD credit systems around the world
–Abi Sriharan, Ron Murray, Helios Pardell and Honorio Silva [] []
HIV and the Body: A model of independent medical education
–James Osborn [] []
eLearning in continuing medical education: A comparison of knowledge gain and learning efficiency
–Peter A Henning and Annekatrin Schnur [] []
CME: From hard reality to virtual reality
–Carolyn Hodgkin [] []
The ESMO CME program: How practicing oncologists can maintain their knowledge in the E-era? Certification and recertification opportunities
–Andres Cervantes, Doris Vola, Svetlana Jezdic and Rolf Stahel [] []
Changing continuing medical education: An opportunity to improve physician education and patient care around the world
–Lawrence Sherman [] []
Presence, alignments and shared authenticity: Considering the new era of engagement between experts and the pharmaceutical industry
–Emma D’Arcy [] []