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Green Management Matters:
A Carrotmob-Inspired Action Event

Guaranteed to be one of the most unique conference sessions you’ve ever attended! You don’t want to miss this opportunity to help a local business "go green" while you’re in Chicago!

Professional Development Workshop (PDW) Abstract:

Many small businesses believe they cannot afford to "go green" because it is too costly. This is where an innovative social network of environmentally-conscious consumers and stakeholders can help a small business "go green." This PDW symposium explains and puts into action Carrotmob’s social network model through a two-part project: an on-site PDW symposium and a follow-up off-site action event.

In the on-site PDW symposium, we explain the Carrotmob model’s emphasis on the carrot, not the stick, as a win-win proposition to encourage businesses to green their operations. The creative Carrotmob model allows businesses to earn extra revenues for "green projects" by coordinating a mass of supportive stakeholders to convene and shop at the business. The extra revenues generated by the mass shopping event are then applied to energy efficiency upgrades to help the participating business begin to"go green." Panelists who organized Chicago’s first-ever Carrotmob-inspired event will share their story and the participating business will be present to discuss the impact on his/her business.

The second part of this PDW involves participation in the off-site Carrotmob-inspired shopping event allowing Academy of Management members to become actively engaged in supporting a local small business in its efforts to "go green." Academy of Management members will become socially active, engaged stakeholders in the local community. Participants will put their actions behind the belief that Green Management Matters; this is an interactive opportunity to demonstrate that we support responsible stewardship of the natural environment.

Do you really think green management & marketing matters?

Then come shop with us!

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• WHAT: PART I is an Academy of Management Professional Development Workshop
• WHEN: Saturday, August 8, 2-4pm,
• WHERE: Fairmont Chicago, Gold Room
• WHY: We explain the Carrotmob concept which organizes a mob of consumers to patronize a local business that has agreed to "green" its operations with a percentage of the proceeds from our shopping campaign. What is a Carrotmob event? Watch the entertaining videos at .

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WHAT: PART II: Carrotmob-Inspired Shopping Event – here’s your chance to put your money behind GREEN MANAGEMENT & MARKETING and help a local business go green!
• WHEN: Sunday, August 9, 12-6pm
• WHERE: Fox & Obel, 401 East Illinois Street (phone: 1-312-410-7301). Conveniently located near the Navy Pier & the Marriott! (
• WHY: Fox & Obel has agreed to devote a whopping 50% of proceeds generated beyond their average daily sales to energy efficiency improvements. All we have to do is get YOU and other ÂÜÀòÉç¹ÙÍø members to come support the store and help them "go green." Buy a cup of coffee, a sandwich, a postcard, or purchase canned goods to donate to the local food bank. Come shop with us even if you missed the PDW!
• WEBSITES: Store: ; Facebook Events: ;

Nancy E. Landrum, Ph.D.
Associate Professor
University of Arkansas at Little Rock
Management Department
2801 South University Avenue
Little Rock, AR 72204-1099 USA
phone 501-569-8850/-3353
fax 501-683-7021
email nelandrum@ualr.edu

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