Country-of-Origin
Introduction
Alexander Schudey seeks unpublished articles, conference papers, book chapters and doctoral dissertations on country-of-origin effects
: : : Posting
: : dialog
I am conducting a meta-analysis on the impact of country-of-origin information on outcome variables such as perceived quality, attitude and purchase intention. For this purpose, I am seeking unpublished articles, conference papers, book chapters and doctoral dissertations. The project is a follow-up research on the Verlegh and Steenkamp (1999) paper published in the Journal of Economic Psychology. Thus, the studies should be from 1997 onwards. Any help is greatly appreciated.
Contact: alexander.schudey@whu.edu
Alexander Schudey
WHU-Otto Beisheim School of Management