TOC: Virtual Soc Identity Con Behav
Introduction
Virtual Social Identity and Consumer Behavior, Edited by Natalie T. Wood; Michael R. Solomon
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Virtual Social Identity and Consumer Behavior
Edited by: Natalie T. Wood; Michael R. Solomon
Sponsored by the Society of Consumer Psychology
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Virtual Social Identity: Welcome to the Metaverse
–Michael R. Solomon and Natalie T. Wood
Avatar: Auto-netnographic Research in Virtual Worlds
–Robert V. Kozinets and Richard Kedzior
For a Better Exploration of Metaverses as Consumer Experiences
–Leila El Kamel
Interaction Seeking in Second Life and Implications for Consumer Behavior
–Christian Hinsch and Peter H. Bloch
I Don’t Know You, But I Trust You: A Comparative Study of Consumer Perceptions in Real-life and Virtual Worlds
–James E. Brown and Tracy L. Tuten
The Technology Relationship Interaction Model of Social Interaction with Virtual Beings: Derivation and Agenda for Research
–Kathy Keeling, Debbie Keeling, Antonella de Angeli, and Peter McGoldrick
Personalized Avatar: A New Way to Improve Communication and E-Service
–David Crete, Anik St-Onge, Aurelie Merle, Nicolas Arsenault, and Jacques Nantel
The Sacred and the Profane in On-Line Gaming: A Netnographic Inquiry of Chinese Gamers
–Jeff Wang, Xin Zhao and Gary J. Bamossy
Finding Mii: Virtual Social Identity and the Young Consumer
–J. Alison Bryant and Anna Akerman
Me, Myself, and My Avatar: The effects of Avatars on SNW (Social Networking) Users’ Attitudes toward a Website, an Ad, and a PSA
–Youjeong Kim and S. Shyam Sundar
Effects of Ethnically-Targeted and Ethnically-Ambiguous Computer-Generated Agents on Browsers’ Evaluations of a Commercial Web Site
–Osei Appiah and Troy Elias
Ethnic Matching: An Examination of Ethnic Morphing In Advertising
–Yuliya Lutchyn, Brittany R.L. Duff, Ronald J. Faber,Soyoen Cho and Jisu Huh
Mirror, Mirror on the Web: Understanding Thin-Slice Judgments of Avatars
–Melissa G. Bublitz, Craig C. Claybaugh and Laura A. Peracchio