TOC: J Targeting Measure Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 17(2)
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Editorial
–Jonathan Reynolds []
The demographic threat to Detroit’s automakers
–Walter McManus, Richard Senter Jr, Richard Curtin and Michael S Garver [] [Google Scholar]
On the validity of price knowledge measurements via self-assessment scales: Two studies in retailing
–Tim Eberhardt, Peter Kenning and Helmut Schneider [] []
A method of abbreviating a laddering survey
–Eugene Kaciak and Carman W Cullen [] []
Discrimination tests: Evaluating context effects and respondent reliability using the switchback experimental design
–Nancy K Keith, Charles E Pettijohn and Megan E Keith [] []
Consumer preferences of store brands: Role of prior experiences and value consciousness
–Ali Kara, Jose I Rojas-Mendez, Orsay Kucukemiroglu and Talha Harcar [] []
The correlation coefficient: Its values range between +1/-1, or do they?
–Bruce Ratner [] []