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TOC: J Relationship Mar

Introduction

Journal of Relationship Marketing, 8(3)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Editor’s Corner
David Bejou [] [Google Scholar]

Stakeholder Relationship Management in Multi-Sector Innovations
John D. Hansen; Michele D. Bunn [] []

When Relationship Marketing Collides With Technology
Soonkwan Hong; Yong J. Wang [] []

The Influence of Partner Characteristics and Relationship Capital on the Performance of International Strategic Alliances
Tser-Yieth Chen; Hsiang-Hsi Liu; Wei-Lan Hsieh [] []

Retail Customer Segmentation Based on Relational Benefits
Irene Gil-Saura; Maria Eugenia Ruiz-Molina [] []

Relationship Development: Tracking the Formation of Relationship Commitment in a Controlled Setting
Parimal Bhagat [] []