TOC: J Political Mar
Introduction
Journal of Political Marketing, 8(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
What’s In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign
–Christine B. Williams; Girish J. Gulati; Ellen R. Foxman [] [Google Scholar]
Different Facets of Market Orientation: A Comparative Analysis of Party Manifestos
–Robert P. Ormrod; Stephan C. Henneberg [] []
Conceptualizing and Testing Brand Personality in British Politics
–Gareth Smith [] []
Latino Political Connectedness and Electoral Participation
–Robert A. Jackson [] []
Book Review
A Review of: David Mark. (2006). Going Dirty: The Art of Negative Campaigning .
–Jean Wahl Harris []