TOC: J Mar Res
Introduction
Journal of Marketing Research, 46(4)
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: : journals |
Relevant ARCategory: |
Do Switching Costs Make Markets Less Competitive?
–Jean-Pierre Dube, Gunter J Hitsch, Peter E Rossi [] []
Commentaries and Rejoinder to "Do Switching Costs Make Markets Less Competitive?"
–Jiwoong Shin, K Sudhir, Luis Cabral, Jean-Pierre Dube, Gunter J Hitsch, Peter E Rossi [] []
Market Structure and Competition in the Retail Discount Industry
–Ting Zhu, Vishal Singh, Mark D Manuszak [] []
Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When
–Ramkumar Janakiraman, Catarina Sismeiro, Shantanu Dutta [] []
The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing
–Lichung Jen, Chien-Heng Chou, Greg M Allenby [] []
"Speed of Replacement": Modeling Brand Loyalty Using Last-Move Data
–Hai Che, P.B. (Seethu) Seetharaman [] []
Predicting New Customers’ Risk Type in the Credit Card Market
–Yi Zhao, Ying Zhao, Inseong Song [] [Google Scholar]
Category-Based Screening in Choice of Complementary Products
–Anocha Aribarg, Natasha Zhang Foutz [] []
Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data
–Sungho Park, Sachin Gupta [] []
Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences
–Gal Zauberman, B. Kyu Kim, Selin A Malkoc, James R Bettman [] []
Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations
–Joydeep Srivastava, Dipankar Chakravarti [] []