TOC: Intl J Nonprofit Voluntary Sector Mar
Introduction
International Journal of Nonprofit and Voluntary Sector Marketing, 14(3)
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Relevant ARCategory: |
Second-gift behaviour of first-time donors to charity: an empirical study
–Roger Bennett, Rehnuma Ali-Choudhury [] []
Graphical disclosures by charities: clarification or distortion? The case of the Netherlands
–Juliette Bonga, Marc Jegers [] []
An exploratory analysis of the effect of the buy it now option on sellers’ revenues in silent auctions
–Karen Page [] [Google Scholar]
Model explaining the predisposition to donate blood from the social marketing perspective
–Asunci¢n Beerli-Palacio, Josefa D. Mart¡n-Santana [] []
The effects of nonprofit brand equity on individual giving intention: mediating by the self-concept of individual donor
–Jundong Hou, Lanying Du, Zhilong Tian [] []
Examining how advocacy groups build relationships on the Internet
–Richard D. Waters, Meredith Lord [] []
Dead cert or long shot: the utility of social marketing in tackling problem gambling in the UK?
–Ross Gordon, Crawford Moodie [] []
Toward an understanding of thrift store donors
–Mark Mitchell, Robert Montgomery, Dennis Rauch [] []
Lack of early engagement: a pre-eminent barrier to Australian university bequest giving?
–Phyllis McGill, Sharyn Rundle-Thiele, Ashley Lye [] []
The importance of an internal marketing orientation in social services
–Cynthia Rodriguez Cano, Doreen Sams [] []
An investigation of the giving behavior of loyal, lapsed, and non-givers to a religious organization
–Elaine M. Notarantonio, Charles J. Quigley [] []
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