TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 15(1)
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Relevant ARCategory: |
Editors’ Introduction: New Directions in Health Communication, Marketing, and Media
–Gary L. Kreps; Leslie B. Snyder [] [Google Scholar]
New Communication Channels: Changing the Nature of Customer Engagement
–Jay M. Bernhardt; Darren Mays; Dogan Eroglu; Katherine Lyon Daniel [] []
Cancer Information Seeking Among Black and White Adults: Results From the 2003 and 2005 Health Information National Trends Surveys
–Jiali Ye; Zhiheng Xu; Bamidele Adesunloye [] []
TXTING4HEALTH: The Role of the Mobile Channel in the Health Care Industry and in the Sphere of Public Health
–Eric Holmen [] []
Using Framing Theory to Unite the Field of Injury and Violence Prevention and Response: Adding Power to Our Voices
–Lucinda Austin; Jane Mitchko; Carol Freeman; Susan Kirby; Joanne Milne [] []
Content Analysis of Internet Marketing Strategies: How Pharmaceutical Companies Communicate ÂÜÀòÉç¹ÙÍøt Contraceptives With Consumers Online
–Christy J. W. Ledford [] []
Town Hall Meetings: Implementing The Surgeon General’s Call to Action To Prevent and Reduce Underage Drinking
–Gwyndolyn Ensley [] [Google Scholar]
Piloting EX, a Social Marketing Campaign to Prompt Smoking Cessation
–Kristen L. McCausland; Jane A. Allen; Jennifer C. Duke; Haijun Xiao; Eric T. Asche; Jeffrey C. Costantino; Donna M. Vallone [] []
Information Needs and Self-Efficacy: Internet Use by Women With Breast Cancer
–Barbara Arroyo; Diana Stover Tillinghast [] []
Findings From Exploratory and Materials Testing Focus Groups With Korean American Parents Regarding Preteen Vaccination and the 11- and 12-Year-Old Checkup
–Derek Inokuchi; Aparna Ramakrishnan; Karena F. Sapsis; Allison L. Friedman [] []
Marketing Fruit and Vegetable Intake With Interactive Games on the Internet
–Mary K. Buller; Ilima L. Kane; Andrea L. Dunn; Erika J. Edwards; David B. Buller; Xia Liu [] []
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