TOC: Psych & Mar
Introduction
Psychology and Marketing, 26(8)
 : : : TOC
: : journals |
Relevant ARCategory: |
Trait superstition and consumer behavior: Re-conceptualization, measurement, and initial investigations
–Brad D. Carlson, John C. Mowen, Xiang Fang [] []
Cultural value, consumption value, and global brand image: A cross-national study
–Hye-Jung Park, Nancy J. Rabolt [] []
Value structures in a decoy and compromise effect experiment
–Hans Pechtl [] []
Complaining: A function of attitude, personality, and situation
–John Th©gersen, Hans J©rn Juhl, Carsten Stig Poulsen [] []