TOC: Mar Letters
Introduction
Marketing Letters, 20(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consideration, choice, and classifying loyalty
–Andres Terech, Randolph E. Bucklin, Donald G. Morrison [] []
Private labels and new product development
–Chyi-Mei Chen, Shan-Yu Chou, Lu Hsiao, I-Huei Wu [] []
The effect of experience on Internet auction bidding dynamics
–Xin Wang, Ye Hu [] []
An investigation into gambling purchases using the NBD and NBD-Dirichlet models
–Desmond Lam, Richard Mizerski [] []
Competitive reasons for the Name-Your-Own-Price channel
–Scott Fay [] []
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
–Omar Merlo, Seigyoung Auh [] []
Gender differences in new brand name response
–Richard R. Klink [] []