TOC: J Services Mar
Introduction
Journal of Services Marketing, 23(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
How to handle PR disasters? An examination of the impact of communication response type and failure attributions on consumer perceptions
–Anna S. Mattila [] []
Developing inventories for satisfaction and Likert scales in a service environment
–Karin Braunsberger, Roger Gates [] []
Information search for home, medical, and financial services by mature consumers
–Suzanne Altobello Nasco, Dena Hale [] []
Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
–Francine K. Schlosser, Rod B. McNaughton [] []
An empirical investigation of relationship development in professional business services
–Kalipso M. Karantinou, Margaret K. Hogg [] []
Services marketing in a cross-cultural environment: the case of Egypt
–Akmal S. Hyder, Maria Fregidou-Malama [] []