TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 15(2/3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The evolution of IMC: IMC in a customer-driven marketplace
–Don E. Schultz; Charles H. Patti [] []
Integrated marketing communications: From media channels to digital connectivity
–Frank Mulhern [] []
Integrated marketing communications measurement and evaluation
–Michael T. Ewing [] []
Apples, oranges and fruit salad: A Delphi study of the IMC educational mix
–Gayle Kerr [] []
Building strong brands in a modern marketing communications environment
–Kevin Lane Keller [] []
The primacy of the consumer in IMC: Espousing a personalist view and ethical implications
–Jerry G. Kliatchko [] []
Rethinking marketing communication: From integrated marketing communication to relationship communication
–ake Finne; Christian Gr”nroos [] []
IMC: New horizon/false dawn for a marketplace in turmoil?
–Philip J. Kitchen; Don E. Schultz [] []