TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 1(2)
 : : : TOC |
Relevant ARCategory: |
Teaching and studying marketing history: a personal journey
–Ronald Savitt [] []
Capitalism, early market research, and the creation of the American consumer
–Douglas B. Ward [] []
“Pseudo-scientific hokus pokus”: motivational research’s Australian application
–Amanda McLeod [] [Google Scholar]
J. Walter Thompson: building trust in troubled times
–Karen E. Mishra [] []
The Americanization of Italian advertising during the 1950s and the 1960s: Mediations, conflicts, and appropriations
–Simona De Iulio, Carlo Vinti [] []
State promotion of consumerism in Safavid Iran: Shah Abbas I and royal silk textiles
–Yuko Minowa, Terrence H. Witkowski [] []
Editing The History of Marketing Thought
–Mark Tadajewski [] []
Reflections on The History of Marketing Thought
–Eric H. Shaw [] []
An overview of The History of Marketing Thought
–Robert D. Tamilia [] []
Subject trends in The History of Marketing Thought: from simplicity towards complexity
–G”ran Svensson [] []