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TOC: Intl J Tech Mar

Introduction

International Journal of Technology Marketing, 4(2/3)

 : : : TOC

: : journals

 

Relevant ARCategory:  


The management of marketing knowledge in the early phases of the innovation process
Pamela Adams [] []

Stakeholder perceptions and implications for technology marketing in multi-sector innovations: the case of intelligent transport systems
Michele D. Bunn, Faiza Azmi, Manuel Puentes [] []

Leadership in interorganisational network-based innovation projects
Rene Chester Goduscheit [] []

Innovation politics: how serial innovators gain organisational acceptance for breakthrough new products
Raymond L. Price, Abbie Griffin, Bruce A. Vojak, et al. [] []

From roles to skills Ä key persons in the innovation process
Sebastian Gurtner, Nadin Dorner [] []

Overcoming resistance to innovations: an approach for the use of communication tools within the innovation process
Nadin Dorner, Sebastian Gurtner, Michael Schefczyk [] []

Lead-using or lead-refusing? An examination of customer integration in mechanical engineering firms
Guido Reger, Christian Schultz [] []

Key stakeholders’ interaction as a factor of product innovation: the case of Russia
Maria M. Smirnova, Daria Podmetina, Juha Vaatanen, et al. [] [Google Scholar]

Launching technological innovations: the relevance of a stakeholder perspective
Katrin Talke, Soren Salomo [] []

Absorptive capability and its mediating effect on the learning and market orientations’ influences on performance
David Di Zhang [] [Google Scholar]