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MRSIG 2009 Lehmann Award Winners

The Marketing Research Special Interest Group (MRSIG) is proud to announce that Lan Luo of the University of Southern California, with co-authors, P. K. Kannan, University of Maryland, and Brian T. Ratchford, University of Texas at Dallas, are the recipients of the 2009 Lehmann Award. This Lehmann Award is given each year to the best dissertation based article published in the Journal of Marketing or Journal of Marketing Research in the previous two years.

The winning article, “Incorporating Subjective Characteristics in Product Design and Evaluations” (JMR Vol.45, No.2, 182-194) proposes a model in which both the objective attributes and the subjective characteristics jointly impacted consumer’s purchase intention. Using data from the field and lab experiments, the authors demonstrate that the proposed model provides a better understanding and a more accurate prediction of consumer’s product preference than the traditional consumer preference models. This paper marked an important beginning in using a quantitative model to formally address the qualitative aspects of product design and valuations. Supported by National Science Foundation (Grant DMI 0200029), this paper is a finalist of the 2009 Paul E. Green Award, granted by the Journal of Marketing Research to the article published in 2008 that demonstrates the most potential to contribute significantly to the practice of marketing research.

Lan Luo is Assistant Professor of Marketing at the Marshall School of Business, University of Southern California. P. K. Kannan is Associate Professor of Marketing at the Robert H. Smith School of Business, University of Maryland, College Park. Brian T. Ratchford is the Charles and Nancy Davidson Professor of Marketing at the University of Texas at Dallas. These authors were also the Winner of the John D.C. Little Award, the Best Paper Published in Marketing Science and the marketing section of Management Science in 2007

The Lehmann Award, established in 1997, honors Dr. Donald R. Lehmann, Professor of Marketing at Columbia University honors the Best Dissertation-based Article published in the Journal of Marketing or Journal of Marketing Research. This annual award is nominated by any member of the academic community and voted on by the MRSIG Awards Committee. In 2008, Joseph Pancras and K. Sudhir won for their article "Optimal Marketing Strategies for a Customer Data Intermediary," JM, October 2007.

Previous award winners include:

2007: Debora Viana Thompson, Rebecca Hamilton and Roland T. Rust
2005: Rajkumar Venkatesan and V. Kumar
2004: P. C. Verhoef
2003: Katherine Lemon, Tiffany Barnett White and Russell S. Winer
2002: Vanitha Swaminathan, Richard J. Fox, and Srinivas K. Reddy
2001: Werner Reinartz, and V. Kumar
2001: Sajeev Varki, Bruce Cooil, and Roland T. Rust
2000: Venkatesh Shankar, Gregory Carpenter, and Lakshman Krishnamurthi
1999: K. Sivakumar and S. P. Raj
1998: Adam Finn and Ujwal Kayande
1997: Chan Su Park and V. Srinivasan

Please join us in congratulating Professors Luo, Kannan and Ratchford on this award. An award ceremony and reception will be held Saturday evening, August 8th at the ÂÜÀòÉç¹ÙÍø Summer Educators’ Conference in Chicago.

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