TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 30(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
An Exploratory Study of the Application of Internal Marketing in Professional Service Organizations
–Lan Snell; Lesley White [] []
The Verbal Judo Approach in Demanding Customer Encounters
–Teemu Kokko; Marko M„ki [] []
The Impact of Perceived Service Quality on MBA Student Satisfaction and Recommendations: Do Expectations Matter?
–Robert E. Carter [] []
Relationship Between Intra- and Interorganizational Service Quality Perceptions: An Empirical Testing of Modified Service Profit Chain Model Within Kuwaiti Telecommunications Industry
–Khurram Sharif [] []
Antecedents of Repurchase Intention: Propositions Towards Using Marketing Strategy to Mitigate the Attrition of Online Students
–Matthew G. Kenney; Nile M. Khanfar [] []
The Impact of Service Fairness Perceptions on Relationship Quality
–Melissa N. Clark; Mavis T. Adjei; Donna N. Yancey [] []
The Impact of Social Presence on Technology Based Self-Service Use: The Role of Familiarity
–Brian R. Kinard; Michael L. Capella; Jerry L. Kinard [] []