TOC: Mar Sci
Introduction
Marketing Science, 28(3)
: : : TOC
: : journals
Relevant ARCategory:
Editorial–Analytical Transparency
–Eric T. Bradlow and Anne T. Coughlan []
The Option Value of Returns: Theory and Empirical Evidence
–Eric T. Anderson, Karsten Hansen, and Duncan Simester [] []
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
–Sridhar Narayanan and Puneet Manchanda [] []
Do Innovations Really Pay Off? Total Stock Market Returns to Innovation
–Ashish Sood and Gerard J. Tellis [] []
The Benefits of Downstream Information Acquisition
–Liang Guo [] []
Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
–Wilfred Amaldoss and Chuan He [] []
Voluntary Quality Disclosure and Market Interaction
–Liang Guo and Ying Zhao [] []
Benchmarking Performance in Retail Chains: An Integrated Approach
–Dinesh Kumar Gauri, Janos Gabor Pauler, and Minakshi Trivedi [] []
Price Competition in Markets with Consumer Variety Seeking
–P. B. Seetharaman and Hai Che [] []
Financing as a Marketing Strategy
–S. Hun Seog and Yong J. Hyun [] []
"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
–Makoto Abe [] []
Statement from the Editor Regarding "’Counting Your Customers’ One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model"
–Eric T. Bradlow [] [Google Scholar]
Research Note–How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
–Andres Musalem and Yogesh V. Joshi [] []
Research Note–The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
–Sam K. Hui, Peter S. Fader, and Eric T. Bradlow [] []
Research Note–Wine Journalism–Marketing or Consumers’ Guide?
–Oyvind Horverak [] [Google Scholar]
Research Note–Price-Matching Guarantees, Retail Competition, and Product-Line Assortment
–Anne T. Coughlan and Greg Shaffer [] []
Research Note–The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences ÂÜÀòÉç¹ÙÍøt Contribution Credits?
–Boris Maciejovsky, David V. Budescu, and Dan Ariely [] []
Research Note–Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone
–Rachel R. Chen, Eitan Gerstner, and Yinghui (Catherine) Yang [] []