TOC: J Mar
Introduction
Journal of Marketing, 73(4)
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: : journals |
Relevant ARCategory: |
Guest Editorial: Is Marketing Academia Losing Its Way?
–David J Reibstein, George Day, Jerry Wind [] []
Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field
–Stefan Stremersch, Walter Van Dyck [] []
Distributor Sharing of Strategic Information with Suppliers
–Gary L Frazier, Elliot Maltz, Kersi D Antia, Aric Rindfleisch [] []
The Worth of Product Placement in Successful Films: An Event Study Analysis
–Michael A Wiles, Anna Danielova [] []
Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge
–Christian Homburg, Jan Wieseke, Torsten Bornemann [] []
Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
–Valentyna Melnyk, Stijn M.J van Osselaer, Tammo H.A Bijmolt [] []
Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?
–Jin K Han, Seh Woong Chung, Yong Seok Sohn [] []
Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support
–Katherine White, John Peloza [] []
Auctioning Keywords in Online Search
–Jianqing Chen, De Liu, Andrew B Whinston [] []