TOC: J Global Mar
Introduction
Journal of Global Marketing, 22(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak [] []
Competition Between Foreign and Domestic Brands: A Study of Consumer Purchases in China
–Tsang-Sing Chan; Geng Cui; Nan Zhou [] []
The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland’s Automobile Market
–Xuehua Wang; Zhilin Yang; Ning Rong Liu [] [Google Scholar]
Brand Extensions in Emerging Markets: Theory Development and Testing in China
–Guoqun Fu; John Saunders; Riliang Qu [] []
Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory
–Geng Cui; Xiaoyan Yang [] []