TOC: J Euromarketing
Introduction
Journal of Euromarketing, 18(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak [] []
Brand Extension Effects on Brand Equity: A Cross-National Study
–Isabel Buil; Eva Mart¡nez; Leslie de Chernatony [] []
Cooperation With Competitors and Internationalization: Evidence From the West Coast of Finland
–Vladimir Vanyushyn; Maria Holmlund; S”ren Kock [] []
Brand Choice Modeling Based on Diary Mode Panel Data: A Model of Choice Decision in Turkish Cola Market
–Tolga Kaya; Bur šlengin [] []
Customer-Based Brand Equity for Global Brands: A Multinational Approach
–Eda Atilgan; Serkan Akinci; Safak Aksoy; Erdener Kaynak [] []
Book Review
A Review of “The Point of the Deal: How to Negotiate When “Yes” is Not Enough”
–Claude Cellich []