TOC: J Database Mar
Introduction
Journal of Database Marketing & Customer Strategy Management, 16(2)
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: : journals |
Relevant ARCategory: |
Editorial
–John Ozimek [] []
Potential moderators of the link between rate plan suitability and customer tenure: A case in the Canadian mobile telecommunications industry
–Ken Kwong-Kay Wong [] []
Ontology-supported database marketing
–Filipe Mota Pinto, Alzira Marques and Manuel Filipe Santos [] []
Database marketing practices and opportunities in a newly emerging African market
–Leonard J Paas [] []
Staying customer-focused and trusted: Web 2.0 and Customer 2.0 in financial services
–Merlin Stone [] []
The four pillars: Developing a ‘bonded’ business-to-business customer experience
–Mark Hollyoake [] [Google Scholar]
Improving newspaper subscription services
–Shaun Doyle [] []
Software patenting in a state of flux
–Ewan Nettleton [] []