ÂÜÀòÉç¹ÙÍø

: : : TOC : : journals

Relevant ARCategory:

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The concept of brand experience
–Bernd Schmitt [] []

‘Local People’ a critical dimension for place brands
–Joao Ricardo Freire [] [Google Scholar]

Brand name and consumer inference making in multigenerational product introduction context
–Seigyoung Auh and Eric Shih [] []

Customer branding of commodity products: The customer-developed brand
–Julia R Pennington and A Dwayne Ball [] []

Determinants of innovation and creativity in corporate branding: Findings from Denmark
–Morten Bach Jensen and Suzanne C Beckmann [] []

Fitting new brand principles: First encounter at bank branches
–Margit Raich and Marc-Philipp Crepaz [] []

Brand owners and their continuing fight against eBay
–Lucy ÂÜÀòÉç¹ÙÍølian and Simi Grewal [] []

Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding
–Keith Dinnie [] []

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