TOC: Intl J Market Res
Introduction
International Journal of Market Research, 51(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Peter Mouncey
Viewpoint
More seers, fewer craftsmen
–Anthony Tasgal
Forum
How to use Facebook in your market research
–Jordi Casteleyn, Andr‚ Mottart and Kris Rutten
Main papers
Brand loyalty in the UK sportswear market
–John Dawes
Smells like me: personality and perfume choice
–Wim Janssens and Patrick De Pelsmacker
A maximum difference scaling application for customer satisfaction researchers
–Michael S. Garver
The determinants of store brand market share: a temporal and cross-sectional analysis
–Natalia Rubio and Mar¡a Jes£s Yag?e
Unravelling concealed cognitive structures: generalised linear modelling of hierarchical value maps
–Ting-Jui Chou and Veronica Wong
Conference notes
Research Conferences/MRS: `Data Matters’, 24 February 2009, London
–Tim Macer; and James Wilkinson
WARC: `Online Research’, 4Ä5 March 2009, London
–Mike Cooke; Joel Rubinson; Adam Phillips; Tom Smith; and Mariann Hardey
Book reviews
Brian Smith and Paul Raspin Ä Creating Market Insight
–Peter Mouncey
Dan Hill Ä Emotionomics: Leveraging Emotions for Business Success (revised edition)
–John A. Hallward