TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 5(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumer attitudes towards firms’ marketing activities: the implications for marketing communications strategies
–Hyokjin Kwak, Howard Forman, George M. Zinkhan [] [Google Scholar]
The cross-national comparison of website feature preferences: a practical approach
–Brian F. Blake, Cristina Shamatta, Kimberly A. Neuendorf, et al. [] []
Understanding the effectiveness of online digital music sampling: an exploratory study
–Yanbin Tu, Min Lu [] []
The determinants of online security concerns and their influence on e-transactions
–Seounmi Youn, Mira Lee [] []
From banners to YouTube: using the rearview mirror to look at the future of internet advertising
–Susan B. Barnes, Neil Frederick Hair [] []