Cases in International Marketing
Introduction
Ilan Alon is looking for short cases for a new textbook on International Marketing to be published by McGraw-Hill; Deadline 24 Jul 2009
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Looking for short cases for a new textbook on International Marketing to be published by McGraw-Hill. Cases can range from 1200 to 2400 words, and should be accompanied by a teaching note with teaching methods and answers to the questions posed in the case.
Case submission should be emailed to Prof. Ilan Alon, ialon@rollins.edu, by July 24.
Ilan Alon, Ph.D.
George D. and Harriet W. Cornell Chair of International Business
Director, The China Center at Rollins College
www.thechinacenter.org
Rollins College
Crummer Graduate School of Business
1000 Holt Ave – 2723
Winter Park, Florida 32789
United States of America
Email: ialon@rollins.edu
Phone: (407) 646-1512
Fax: (407) 646-1566
Visiting Scholar
Harvard University
Ash Institute — Asia Programs
John F. Kennedy School of Government
79 JFK Street, Box 130
Cambridge, MA 02138
United States
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