JM Book Review Page
Introduction
Predictably Irrational (Dan Ariely; reviews by Russell Belk and Elise Pookie Sautter) and Nation Branding (Keith Dinnie; reviews by Marc Fetscherin and Alan T. Wood)
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Dear Colleagues,
The Journal of Marketing book review page is thriving. Two reviews of the “Nation Branding” book by Keith Dinnie have now been posted. These reviews approach the book from diverse perspectives. Please read these and earlier reviews at the Journal of Marketing web page. I have attached the links to recent book reviews below. We have two excellent book reviews coming up later this year.
As always, please contact me if you want to review a book or have suggestions on what could be reviewed.
Thanks.
May 2009, Volume 73, Number 3
Nation Branding: Concepts, Issues, Practice, by Keith Dinnie
- by Marc Fetscherin
- by Alan T. Wood
March 2009, Volume 73, Number 2
Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely
- : Predictably Irrational: A More Behavioral Economics by Russell Belk
- : The Pedagogical Value of a “Predictably Irrational” Approach by Elise Pookie Sautter
Sandeep Krishnamurthy, Ph.D.
Director (starting July 1)
Business Administration Program
University of Washington, Bothell
E-mail: sandeep@u.washington.edu
Phone: (425) 352 5229
Fax: (425) 352 5277