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TOC: Young Consumers

Introduction

Young Consumers, 10(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


The influence of money attitudes on young Chinese consumers’ compulsive buying
Dongjin Li, Ying Jiang, Shenghui An, Zhe Shen, Wenji Jin [] [Google Scholar]

Little Emperors grown up: a case study of cosmetic usage
Tracy Scelzo, Dawn Lerman [] []

Chinese “Little Emperor”, cultural values and preferred communication sources for university choice
Kim-Choy Chung, David K. Holdsworth, Yongqiang Li, Kim-Shyan Fam [] []

Influence of television advertising on adolescents in China: an urban-rural comparison
Kara Chan, Xiao Cai [] []

Children’s influences on family decision making in Hong Kong
Tai Ming Wut, Ting-Jui Chou [] [Google Scholar]

An exploratory study of young Chinese customers’ online shopping behaviors and service quality perceptions
Venkatapparao Mummalaneni, Juan (Gloria) Meng [] [Google Scholar]

Advertising to Chinese children
Marisa Planells Valero [] []