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TOC: Qual Mar Res

Introduction

Qualitative Market Research, 12(3)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Longitudinal attitude surveys in consumer research: A case study from the agrifood sector
Keith Walley, Paul Custance, Gaynor Orton, Stephen Parsons, Adam Lindgreen, Martin Hingley [] []

Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates
Jo En Yap, Liliana L. Bove, Michael B. Beverland [] []

Bridging the gap between claimed and actual behaviour: The role of observational research
Sharyn Rundle-Thiele [] []

Using triangulation and multiple case studies to advance relationship marketing theory
Constantino Stavros, Kate Westberg [] []

Research methods for the empirical study of strategic human resource management
Tina Harness [] []

Marketing activities of companies in the educational software sector
Rosalind Jones, Jennifer Rowley [] []