TOC: Qual Mar Res
Introduction
Qualitative Market Research, 12(3)
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Relevant ARCategory: |
Longitudinal attitude surveys in consumer research: A case study from the agrifood sector
–Keith Walley, Paul Custance, Gaynor Orton, Stephen Parsons, Adam Lindgreen, Martin Hingley [] []
Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates
–Jo En Yap, Liliana L. Bove, Michael B. Beverland [] []
Bridging the gap between claimed and actual behaviour: The role of observational research
–Sharyn Rundle-Thiele [] []
Using triangulation and multiple case studies to advance relationship marketing theory
–Constantino Stavros, Kate Westberg [] []
Research methods for the empirical study of strategic human resource management
–Tina Harness [] []
Marketing activities of companies in the educational software sector
–Rosalind Jones, Jennifer Rowley [] []
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