TOC: Mar Theory
Introduction
Marketing Theory, 9(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Note from the Editors
–Phil Harris and Patrick Butler []
Considerations on the evolution of political marketing theory
–Patrick Butler and Phil Harris [] []
Political marketing management and theories of democracy
–Stephan C. Henneberg, Margaret Scammell, and Nicholas J. O’Shaughnessy [] []
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
–Aron O’Cass [] []
The political brand: A consumer perspective
–Gareth Smith and Alan French [] []
Selling terror: The symbolization and positioning of Jihad
–Nicholas J. O’Shaughnessy and Paul R. Baines [] []
Political marketing and stakeholder engagement
–Andrew Hughes and Stephen Dann [] []