TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 17(3)
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From the Editor
–Greg W. Marshall []
Some Antecedents of Price Sensitivity
–Edward Ramirez, Ronald E. Goldsmith [] []
The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design
–Lawrence L. Garber, Jr., Eva M. Hyatt, Ünal Ö. Boya [] []
In Search of Value: A Model of Wagering Intentions
–Jeremy J. Sierra, Michael R. Hyman [] []
Customer Behavioral Legitimacy in Retail Returns Episodes: Effects on Retail Salesperson Role Conflict
–Metthew O’Brien, Donna J. Hill, Chad W. Autry [] []
A Profile of the Internet Shopper: Evidence from Six Countries
–Thomas G. Brashear, Vishal Kashyap, Michael D. Musante, et al. [] []
Model Misspecification: Contrasting Formative and Reflective Indicators for a Model of E-Service Quality
–Joel E. Collier, Carol C. Bienstock [] []