TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 19(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Using Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small, Private Colleges and Universities to Prospective Student Athletes
–Gary R. Johnson; Colby Jubenville; Benjamin Goss [] []
A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges
–Brian A. Vander Schee [] []
Education as Service: The Understanding of University Experience Through the Service Logic
–Irene C. L. Ng; Jeannie Forbes [] []
Higher Education Institutions: Satisfaction and Loyalty among International Students
–Audhesh K. Paswan; Gopala Ganesh [] []
Prospective Students’ Perceptions of University Brands: An Empirical Study
–Roger Bennett; Rehnuma Ali-Choudhury [] [Google Scholar]