TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 26(2)
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: : journals |
Relevant ARCategory: |
Demand-driven scheduling of movies in a multiplex
–Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga [] []
The moderating role of reward systems in the relationship between market orientation and new product performance in China
–Yinghong (Susan) Wei, Kwaku Atuahene-Gima [] []
A new measure of brand personality
–Maggie Geuens, Bert Weijters, Kristof De Wulf [] []
Hybrid individualized two-level choice-based conjoint (HIT-CBC): A new method for measuring preference structures with many attribute levels
–Felix Eggers, Henrik Sattler [] []
Dynamic changepoints revisited: An evolving process model of new product sales
–David A. Schweidel, Peter S. Fader [] []
The consumer’s rent vs. buy decision in the rentailer
–George Knox, Jehoshua Eliashberg [] [Google Scholar]
Ask or infer? Strategic implications of alternative learning approaches in customization
–Scott Fay, Deb Mitra, Qiong Wang [] []
Preface to a debate
–Donald R. Lehmann, Stefan Stremersch [] []
Empirical evidence of the stock market’s (mis)pricing of customer satisfaction
–Don O’Sullivan, Mark C. Hutchinson, Vincent O’Connell [] [Google Scholar]
The statistical significance of portfolio returns
–Claes Fornell, Sunil Mithas, Forrest Morgeson [] []
Measuring alpha: The consequences of ignoring the four-factor model In response to the commentary: "The statistical significance of portfolio returns" by Claes Fornell, Sunil Mithas and Forrest Morgeson
–Don O’Sullivan, Mark C. Hutchinson, Vincent O’Connell [] []