TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 38(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
The impact of outsourcing on B2B marketing
–Peter J. LaPlaca [] []
Impact of outsourcing on business-to-business marketing: An agenda for inquiry
–Michael Ahearne, Prabakar Kothandaraman [] []
Use of rules in decision-making in government outsourcing?
–Shahadat Khan, Bill Schroder [] []
Outsourcing, supply chain upgrading and connectedness of a firm’s competencies
–Salla Lutz, Thomas Ritter [] [Google Scholar]
Portfolio of controls in outsourcing relationships for global new product development
–Nukhet Harmancioglu [] []
The dilemma of outsourced customer service and care: Research propositions from a transaction cost perspective?
–Joël Le Bon, Douglas E. Hughes [] []
Outsourcing the sales process: Hiring a mercenary sales force
–Adam Rapp [] []
A framework for offshoring marketing processes in business-to-business marketing relationships
–Arun Sharma, Gopalkrishnan R. Iyer, Nusser A. Raajpoot [] []
The use of influence strategies in interdependent relationship: The moderating role of shared norms and values
–Chi-Shiun Lai [] []
Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysis
–Osman Gök [] []
Entrepreneurial orientation and firm performance: The role of knowledge creation process
–Yong-Hui Li, Jing-Wen Huang, Ming-Tien Tsai [] []
How to influence the birth of new business fields — Network perspective?
–Kristian Möller, Senja Svahn [] []
Sales management control level and competencies: Antecedents and consequences
–Nigel F. Piercy, David W. Cravens, Nikala Lane [] []
The antitrust implications of electronic business-to-business marketplaces
–Andrew D. Pressey, John K. Ashton [] []
A CRM performance measurement framework: Its development process and application
–Hyung-Su Kim, Young-Gul Kim [] []