TOC: Bus Horizons
Introduction
Business Horizons, 52(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
When the rules of the game change…in the middle of the game
–Catherine M. Dalton [] []
Competing with quality service in good times and bad
–Leonard L. Berry [] []
Entrepreneurial orientation: An applied perspective
–S. Trevis Certo, Todd W. Moss, Jeremy C. Short [] []
Service sabotage: The dark side of service dynamics
–Lloyd C. Harris, Emmanuel Ogbonna [] []
The cheating culture: A global societal phenomenon
–Victoria L. Crittenden, Richard C. Hanna, Robert A. Peterson [] []
Outsourcing support functions: Identifying and managing the good, the bad, and the ugly
–Cecily A. Raiborn, Janet B. Butler, Marc F. Massoud [] []
Social media: The new hybrid element of the promotion mix
–W. Glynn Mangold, David J. Faulds [] []
Process completeness: Strategies for aligning service systems with customers’ service needs
–Gabriele Piccoli, M. Kathryn Brohman, Richard T. Watson, A. Parasuraman [] []
A brand is forever! A framework for revitalizing declining and dead brands
–Sunil Thomas, Chiranjeev Kohli [] []
Embracing the whole individual: Advantages of a dual-centric perspective of work and life
–Kristina A. Bourne, Fiona Wilson, Scott W. Lester, Jill Kickul [] []