Resource Allocation
Introduction
Special issue of Journal of Interactive Marketing, Edited by Kalyan Raman and Edward Malthouse; Deadline 1 Jan 2010
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Call for Papers
Special Issue on Resource Allocation
Journal of Interactive Marketing
Edited By:
Kalyan Raman
Edward Malthouse
Northwestern University
We are seeking conceptual, analytical, empirical and managerial papers for a special issue of the Journal of Interactive Marketing devoted to the optimal allocation of marketing resources over multiple marketing channels and/or time.
We plan the following timeline:
- January 1, 2010: Deadline for submissions, papers sent out for blind review
- April 1, 2010: Authors receive feedback
- July 1, 2010: Revised papers due
- August 15, 2010: Final decision letters sent
- September 15, 2010: Final papers due
- October 1, 2010: Papers sent to production for publication early in 2011
We encourage you to submit your manuscripts earlier than the deadline to help us smooth out the review process, improve the quality of the articles, and get the issue out on time. Papers will be reviewed in accordance with JIM guidelines. We will strive hard to have a constructive review process that is quick, while also strengthening the papers that are acceptable for publication in this special issue. Manuscript guidelines:
The following list of topics is meant to be illustrative without being all-encompassing.
- Optimal budgeting of marketing resources such as IMC and, more generally, the marketing mix
- Optimal allocation of resources in the marketing mix
- Dynamic response function estimation
- Impact of new technologies on IMC and marketing decision making—illustrative of these technologies are such developments as RFID, and intelligent consumer environments permeated by computing devices such as mobile telephony, GPS, Internet and smart bots