TOC: European J Mar
Introduction
European Journal of Marketing, 43(5/6)
 : : : TOC
: : journals |
Relevant ARCategory: |
What makes a good article? Generating an insightful manuscript
–Nick Lee, Gordon Greenley [] []
Relationship quality: a critical literature review and research agenda
–Pinelopi Athanasopoulou [] []
Strategic branding of destinations: a framework
–Melodena Stephens Balakrishnan [] []
Value creation in supply chain relationships: a critique of governance value analysis
–Trond Hammervoll [] []
Scales in services marketing research: a critique and way forward
–Audrey Gilmore, Rosalind McMullan [] []
Technical efficiency in the retail food industry: The influence of inventory investment, wage levels, and age of the firm
–Ricardo Sellers-Rubio, Francisco J. Más-Ruiz [] []
Analysing the effect of satisfaction and previous visits on tourist intentions to return
–Joaquín Alegre, Magdalena Cladera [] []
Does culture affect evaluation expressions?: A cross-cultural analysis of Chinese and American computer game reviews
–Alex S.L. Tsang, Gerard Prendergast [] []
Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
–Prokopis K. Theodoridis, Kalliopi C. Chatzipanagiotou [] []
Why competitors matter for market orientation
–Hans Eibe Sørensen [] []
Including ambivalence as a basis for benefit segmentation: A study of convenience food in Norway
–Svein Ottar Olsen, Nina Prebensen, Thomas A. Larsen [] []
The service-dominant perspective: a backward step?
–John O’Shaughnessy, Nicholas Jackson O’Shaughnessy [] []
Structure of marketing decision making and international marketing standardisation strategies
–Henry F.L. Chung [] []
The challenges of sharing: brands as club goods
–Angela Tregear, Matthew Gorton [] []
Marketing performance measurement and firm performance: Evidence from the European high-technology sector
–Don O’Sullivan, Andrew V. Abela, Mark Hutchinson [] []