TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 27(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Using case studies in university-level marketing education
–Ross Brennan [] []
Selling the Canadian Forces’ brand to Canada’s youth
–Kylie McMullan, Pinder Rehal, Katy Read, Judy Luo, Ashley Huating Wu, Leyland Pitt, Lisa Papania, Colin Campbell [] [Google Scholar]
HELP – for a life without tobacco: a case study on demarketing across two levels
–Louise M. Hassan, Edward Shiu, Gianfranco Walsh, Gerard Hastings [] []
Cloon Keen Atelier: scent for a premium position
–Ann M. Torres [] []
Coopers Brewery: heritage and innovation within a family firm
–Kim Lehman, John Byrom [] []
The planning and implementation of integrated marketing communications
–Barbara Caemmerer [] []
Martas precision slides: branding in international markets
–Paurav Shukla, Steve Hogan [] []
Cayamo – a case study of a music themed cruise
–Stephen Henderson [] []