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TOC: J Services Mar

Introduction

Journal of Services Marketing, 23(3)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Satisfaction in technology-enabled service encounters
Suzanne C. Makarem, Susan M. Mudambi, Jeffrey S. Podoshen [] []

Pre-purchase decision-making for a complex service: retirement planning
Catherine Rickwood, Lesley White [] []

Information transparency and digital privacy protection: are they mutually exclusive in the provision of e-services?
Humphry Hung, Y.H. Wong [] []

Service-to-service marketing: relationships between law firms and hospitals
Paul Sergius Koku [] []

B2B services: linking service loyalty and brand equity
Papassapa Rauyruen, Kenneth E. Miller, Markus Groth [] []

Does “true” personal or service loyalty last? A longitudinal study
Liliana L. Bove, Lester W. Johnson [] []

Service performance and procedural justice: the mediating roles of family life cycle and culture
William Nance, Darin White [] []